From IPSY, to Hello Fresh, Birch Box, Dollar Shave Club, StichFix, Blue Apron & Fab Fit Fun to name a few; let's talk about how awesome it is to have a box of curated goodies arrive at your doorstep. Or furthermore, that companies and retailers are consistently adding more personalized options for consumers. It makes sense, people are busy and would prefer to have the things that they like come to them.
Credit: Forbes Article
In the wedding world we have the same basic elements, our couples are busy but instead of receiving wardrobe items or skincare products, we are using our experience and extensive networking relationships to present them with the best of the best in the local wedding industry to curate their wedding experience.
Photo credit: SC Stockshop
When couples are beginning their search for a wedding planner they might wonder what the differences are between the planning packages and which one is the best for them. If we were going to use the subscription box analogy to lay it out, think of it this way:
The Foodie Couple
Two busy working professionals recently got engaged. The bride-to-be is working on finishing up her masters program so their time together is already very limited. Food is their love language so their favorite thing to do together on their one night off a week is to cook. Lately, they find that it's challenging to make the time to plan the meals and go to the grocery store to get all of the ingredients for their date night dinners.
They've heard about a cooking/meal subscription service and love the idea of not having to plan it all out but still get to enjoy cooking together. They've narrowed down their search to two options:
Option A - The couple will speak with the meal concierge service who will ask them questions about their schedules, likes & dislikes on spices, any cultural preferences/traditional cooking styles, , seasonal favorites, allergies or food restrictions etc. Then the concierge asks them about fun dates or travel destinations they'd been to in the past, so that she knows enough detail to curate and preselect the meals for them based on their food preferences & budget/initial price point selection.
Option B - The couple will fill out an online survey to get started, and then for each meal that they would need to preselect the type of meal and then choose from 1 of the 10 recipes for that meal the prior week. Some of the recipes have reviews so the couple can try to read the reviews prior to deciding, but selections will need to be made the 2nd Tuesday each week by 4 pm for the corresponding delivery. The subscription fee is lower than in option A but the meal price will depend on their selections with each order.
Which option do you think the foodie couple should choose to make the most of their date nights together? If you said Option A, then it sounds like you totally get how valuable time really is and that it makes sense pay a small premium in order to receive such personalized service.
Photo by Bloom Portraiture
If we relate this back to weddings, we could say that some couples would enjoy taking the time to research the recipe's themselves, shop at the grocery store and prepare the meal themselves; where others would prefer to have that personalized date night experience done for them so that they can both be immersed in the cooking and dining experience instead of the prep work.
No one way is better than the other but we want to give the best service we possibly can and that means being from beginning to end to create a seamless wedding experience.
- Anyone else hungry after all of that meal selection talk? You can read more about our service options right her on our services page.